7Blaze Podcast #25 – How to sell a country?
When marketing a product you can easily get the feedback from users, make changes according to it and change the image of your product in quite short period of time. But what if the product you are trying to sell is a country? How do you deal with already established image? How to introduce the state where you come from in an elevator pitch and how can private company or NGO benefit from integrating a line “made in Estonia” into it’s brand?
For our 25th episode we invited over the co-founder and editor-in-chief of EstonianWorld, Silver Tambur, and former E-marketing Coordinator for Visit Estonia, Shardee Rebas, who will tell us how to make Estonia and opportunities it provides seem desirable and how can marketers and companies benefit from country’s image.
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