Social Media Hero – Johannes Sepp
Im a “hybrid” digital marketer, who combines creative, strategical and analytical approach in digital campaigns.
A blog post about the people behind social media.
What was your first social media business account you managed?
Actually I haven’t really “managed” any social media accounts, my approach is a little different. I started off as a media planner, but since I had some experience with creative design and concepts, I wanted to add something to traditional media agency approach. After few months in I offered a client to add social media activities to support the campaign in a more engaging way. I proposed a concept and the client approved it. I planned all the activities, created the concept, managed the whole social media activities and actually even made banners and outdoor designs. And that was the point where social media started to be big part of my digital approach.
In 90 characters describe social media?
Facilitate audience conversations and drive engagement with social currency
(by: http://whatthefuckismysocialmediastrategy.com/ – I love this site)
If you could only use one social media platform, then what would it be?
Facebook. I’m a “hybrid” digital marketer, who really loves creative and analytical side at together once. Facebook offers at the moment most flexible marketing possibilities with lots of room for innovation. Facebook also outperforms most of the channels and provides the best analytical data.
In terms of social media: I got selected into the final at Digitegu 2016 in Social Media category. Didn’t win, but still categorize under first proudest achievement.
In terms of digital marketing: Few weeks ago I won my first digital agency pitch in the Baltics. I was really proud that my strategical approach was selected as the winner.
What was the coolest project that you have done or been a part of?
Actually all the projects are cool if you love what you are doing. But if i have to point something out, then probably Põltsamaa Felix “Drawing campaign”. We managed to create really cool and very effective social media communication, that brought most of the conversion on our landing page. Also we made our most effective Real Time Marketing post so far: we connected the controversial Estonian brand topic with our campaign: https://www.facebook.com/poltsamaafelix/posts/10154221311270980:0
What world class brand would you like to manage in social media?
Red Bull – I have 15+ years experience in different extreme sports
If you don’t have internet and electricity for a longer period what would you do?
Probably spend lots of time outdoors playing discgolf.
Is internet ruled by cats?
Definitely not. I really do not like cats at all. I love dogs. But as far as I know, internet is ruled by Salt Bae at the moment
Who is your role model?
In terms of social media I follow Jon Loomer, Gary Vaynerchuk, Tai Lopez
What is the biggest mistake you have seen on social media?
In one of the campaigns the Facebook traffic campaign copy from the creative agency was too long and I decided to improvise to make it fit. Tip for everyone: don’t improvise in alcohol campaigns. The story ended with some negative articles and Consumer Agency.
What is the first step to become a social media hero?
What are your suggestions for a beginner social media manager?
Internet can be a really good mentor for a starting social media manager.
A picture to describe a social media hero