Social Media Hero – Rene Rumberg

Rene Rumber is a social media specialist with more than 3 years of experience in the field. Rene has worked together with the biggest and well-known brands, Haribo for one example, helping them to achieve important marketing goals through social media. Rene is a firm believer that brands should use social media to have a conversation with their followers, instead of focusing only on the sales and price communication, even though those are important as well.

Name: Rene Rumberg

Company: Garage48

Position: Social Media Specialist & Startup mentor

Years in field: 3.5

Social media profiles: LinkedIn, Facebook


What was your first social media business account you managed?

Autosky – car sales dealership company.


In 90 characters describe social media?

Place where people go to share their ideas and get inspired by new perspectives/thoughts.


If you could only use one social media platform, then what would it be?

Instagram, because it’s 100% visual and it feels more personal when compared to Facebook for example.


Proudest achievement?

Kuldmuna 2016 and Digitegu 2015 awards for the EAS “Work in Estonia” project.


What was the coolest project that you have done or been a part of?

The coolest project I have ever done was part of the EAS “Work in Estonia” project and it was called “Work in Estonia Guerilla Campaign on Tinder”. I was the producer behind that campaign, I literally/physically took a boat across the gulf to visit a startup conference in Helsinki in order to target the right audience. You can read more about the campaign from here


What world class brand would you like to manage in social media?
Does nation qualifies as a top brand? If yes, then I would be honoured to manage Estonia’s official social media channels. Why? Because in my opinion, Estonia is a world class brand that has a lot to offer and I would like to do my best to let the whole world know about it.


If you don’t have internet and electricity for a longer period what would you do?

I would read some good and inspirational books, so when the internet and electricity are back then I could use that inspiration to create something meaningful with a help of internet and electricity.


Is internet ruled by cats?

Yes, it is! In fact, 15% of the internet traffic is cat-related!


Who is your role model?

Gary Vaynerchuk, because of his “no bullshit & get shits done” attitude.
Elon Musk, because of his innovative and world-changing ideas/vision.  


What is the biggest mistake you have seen on social media?

When company/brand/organization gets into an argument with paying customer.
You should never argue with someone who has been loyal to you and who brings money in.
It’s big mistake to make. Even if they might be wrong, for some reason, you should never start blaming them, because it could backlash and become a total PR nightmare.


What is the first step to become a social media hero?

Just take the leap and build your wings on the way down. Don’t be afraid to make mistakes, as long as you learn by the mistakes.


What are your suggestions for a beginner social media manager?

Stay curious.


In one image please describe social media

Social Media Manager


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