Reklaamida Stolichnaya kui rahvusvaheliselt tunnustatud viina ning Ibiza peo-hooaja tunnusjooki
Suurendada Stolichnaya brändi teadlikkust ja toote müügiarvu
Kampaania veebilehel registreerunute vahel läheb loosi reis kahele Armin Van Buureni kontserdile Ushuaia klubis, Ibizal.
Kampaania periood: 01.07 – 15.08.15
Reklaamikampaania on viiakse läbi poodides, Facebook’i postitustena, Facebook’i reklaamidena. Kõik allikad suunavad kasutaja kampaania saidile www.stoligaibizale.ee
Solution
9433 unikaalset kampaanialehe külastajat
3699 kasutajat registreeritud
3545 jagamist Facebook’is (seda kampaania raames ei nõutud)
Facebook’i lehe fännide arv kasvas 6918’lt 8467’ks (+1549 uut fänni). 84% uutest fännidest liitusid orgaaniliselt
Facebook’i postitused jõudsid 163063 inimeseni, postitusele reageeris 1092 inimest. Kontakti hinnaks umbes 0,13€
Facebooki külgpaani reklaam jõudis 122213 inimeseni, kontaktihind 0,4€
Kampaania võitja kuulutati välja videos, mis jõudis 114775 inimeseni ning millele reageeris 2400 kasutajat. Kontakti hinnaks oli ligi 0,03€
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