Stoliga Ibizale

Client
Stolichnaya Vodka
Brief

Eesmärgid:

  • Reklaamida Stolichnaya kui rahvusvaheliselt tunnustatud viina ning Ibiza peo-hooaja tunnusjooki
  • Suurendada Stolichnaya brändi teadlikkust ja toote müügiarvu

Kampaania veebilehel registreerunute vahel läheb loosi reis kahele  Armin Van Buureni kontserdile Ushuaia klubis, Ibizal.

Kampaania periood: 01.07 – 15.08.15

Reklaamikampaania on viiakse läbi poodides, Facebook’i postitustena, Facebook’i reklaamidena. Kõik allikad suunavad kasutaja kampaania saidile www.stoligaibizale.ee

Solution
  • 9433 unikaalset kampaanialehe külastajat
  • 3699 kasutajat registreeritud
  • 3545 jagamist Facebook’is (seda kampaania raames ei nõutud)
  • Facebook’i lehe fännide arv kasvas  6918’lt 8467’ks (+1549 uut fänni). 84% uutest fännidest liitusid orgaaniliselt
  • Facebook’i postitused jõudsid 163063 inimeseni, postitusele reageeris 1092 inimest. Kontakti hinnaks umbes  0,13€
  • Facebooki külgpaani reklaam jõudis  122213 inimeseni, kontaktihind 0,4€
  • Kampaania võitja kuulutati välja videos, mis jõudis 114775 inimeseni ning millele reageeris 2400 kasutajat. Kontakti hinnaks oli ligi  0,03€

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VÕTA JULGELT ÜHENDUST, KÜSIDA VÕIB KÕIKE!

Kontakt


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Kirjuta
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või helista!
+372 5150 884
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